Corporate MOOCs:

A shift towards employees engagement

Yannis Angelis, Global Marketing Communication Director, Fresenius Kabi, Frankfurt

My agenda for todays presentation

! ! My experience of inefficient learning approaches in the business environment (what not to do) ! ! My experience as a heavy MOOC user and as a mini-MOOC developer (what you may do) ! ! Your take home messages

An ineffective HR approach

! ! Take this course catalog, find what you are interested in and let us know

An ineffective HR approach

! ! It didnt necessarily met my learning needs

An ineffective IT approach

! ! It seemed to be more of a users manual one

An ineffective IT approach

! ! It didnt necessarily met my learning needs

An ineffective Medical Affairs approach

An ineffective Medical Affairs approach

! ! Competition: How much can you stuff on one slide? ! ! It didnt necessarily met my learning needs

and this is how and why I discovered MOOCs

What am I proud of

What kept me awake at 04:00 am MOOCking?

! ! I was learning in a new and exciting way ! ! A caring attitude coming out of my screen. The Professor was present in my room! ! ! My engagement through interactivity (forum discussions, peer grading) ! ! A feeling of pride and privilege

My first mini-MOOC & related data

My first mini-MOOC & related data

! ! +18% sales compared to forecast ! ! Available in 51 countries: Trainers & trainees travel costs reduced from 65.000 ! to 0,00!!! ! ! Outstanding feedback

MOOCs in business: Take home messages

! ! It is a Change Management case. Take appropriate and respective initiatives ! ! Turn resistance to assistance. Show care and make yourself present and available. No charisma is needed ! ! If you are the MOOC project leader, take several MOOCs for yourself before starting developing one ! ! Take Bosses on your side: Speak their language and connect your MOOCs to business outcome (sales results) ! ! Experience: Becomes a real experience when you talk about it after. Ask, get and share feedback ! ! Move away from the hype. MOOCs growth will come through digestion as it normally happens in nature