Is It Really Transmedia Storytelling?

NO It's not Transmedia!

START
Is it on multiple media platforms? YES SINGLE
Was the story transmedia from inception? Is it a single story or multiple stories

MULTIPLE NO
Are the pieces of content linked and in narrative sync with each other?

YES YES NO
Is it an Alternate Reality Game? Is it really a story, or is it a story universe? Do you own the IP?

YES

NO

NO

STORY UNIVERSE

YES

STORY

THEME
C'mon, is it *really* a story, or is it a theme?

It's not Transmedia Storytelling, it's just a crummy Entertainment Franchise.

It's not Transmedia Storytelling, it's an adaptation.

STORY YES
Are there action gures? WHAT'S MOST EFFECTIVE TO REACH YOUR TARGET AUDIENCE
Which is more important when deciding how content will be delivered?

NO IDENTICAL UNIQUE

Are the pieces of story content unique or identical?

WHAT'S MOST ORGANIC TO THE STORY

It's not Transmedia Storytelling, it's integrated marketing. YES

Are there casual games?

YES

Is the story just a light narrative wrapper?

NO Congratulations! You're a Transmedia Storyteller!

NO

NO
Do the content fragments link to each other?

YES

2011 Steve Peters (www.about.me/stevepeters)