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    Marketing Trend for 2014: Smaller Messaging Has a Big Impact

    by Ann Handley Dec 01, 2013 2 minutes

    Marketing

    The new word in is small. Increasingly, are marketing themselves via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor. But it's not just for fun:

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