Entrepreneur

The Science Behind Crafting Contagious Content

Jonah Berger, a marketing professor a the Wharton School of Business, has identified six key drivers of virality.

Norwegian comedy duo Ylvis may never learn what the fox says, but its video posing that musical question solved a far greater mystery: the secret behind viral media success.

"The Fox (What Does The Fox Say?)," released in September 2013, received some 40 million online views in its first two weeks and scored

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