4 Sales Mantras to Memorize and Why They Work

You're not pushing a product -- you're changing minds.
Source: Shutterstock

1. Create certainty

“There’s a big difference between getting someone to like your product and getting someone to buy,” says Derek Rucker, a social psychologist at Northwestern’s Kellogg

Sie lesen eine Vorschau. Registrieren Sie sich, um mehr zu lesen.

Mehr von Entrepreneur

Entrepreneur12 min gelesen
Graduate Hotels Is Beating Its Competitors By Going Hyper, Hyper Local
The boutique hotel chain won fans by catering to local tastes in small markets. Now it's out to conquer big cities.
Entrepreneur3 min gelesen
Why This Family Is Betting Their Future on Franchising
In 2012, Billy Duncan retired from a decades-long career at Dow Chemical. Six months later, he knew he hated retirement — and that he had to get back into the business game. But this time, he wanted to build his own operation, something that could cr
Entrepreneur3 min gelesen
Why This Founder Asked Her Biggest Competitor for Help
Angela Gennari didn’t expect to win. She’s honest about that. She’s the founder of Titan Global Enterprises, an Atlanta-­based company that staffs and runs security for events, and it’s a small player in a giant industry. So when the University of Ge