Bloomberg Businessweek

A Giant in Search, But a Wisp in the Cloud

Google is a distant third behind Microsoft and Amazon | “They don’t have the DNA to deal with a chief information officer”

Google was once a cloud pioneer, having spent years stringing together data centers to support its search business. But it squandered that lead by allowing others to market such infrastructure as a service first. Alphabet, Google’s parent, is now intent on narrowing the gap with Amazon.com and Microsoft, in large part because it needs to build a reliable revenue stream that doesn’t come from ads.

Last November, Alphabet asked board member

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