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  • Fast Company

    NINE STEPS TO GLORY

    WME-IMG’S PLAYBOOK FOR BUILDING THE FUTURE OF ENTERTAINMENT
    Nov 21, 2016 1 minute
    Wild ride Professional Bull Riders has gotten a kick from WME-IMG’s ownership.

    1 Identify an underleveraged asset

    WME-IMG represented Professional Bull Riders (PBR) and UFC for years, so it knew their business potential before acquiring them.

    2 Add star power

    More stars

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