The Mental Glitch That Makes Us Throw Good Money After Bad
by Dave Nussbaum
Nov 29, 2013
2 minutes
ou’ve been waiting for today for weeks. You paid more than you could really afford for tickets to a football game, and the day is finally here. But when you look outside your window early Sunday morning, you realize you’d rather not go. It’s snowing, it’s 20 degrees below zero, and the wind
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