Inc.

Getting Real With A.I.

Artificial intelligence can be a threat to your business—unless you learn how to use it
UNLOCKING KNOWLEDGE With its ability to analyze vast amounts of data, A.I. can help anyone from doctors to call-center workers make better decisions.

SIGNPOST IS A SERVICE THAT lets brick-and-mortar store owners publish incentives and promotions on its website. Last summer, the New York City–based company’s founder and CEO, Stuart Wall, created a new app: the A.I.-centric Mia. Through its natural language generation capability, Mia crafts messages and sends them to prospects at opportune times. It tracks and analyzes a

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