Entrepreneur

Want Press for Your Business? Do It for the Right Reasons.

Don't make this common mistake.
Source: David Rinella

As we wrapped up this issue, I received an unusually personal note from a woman in Chicago. She and her boyfriend had overcome great setbacks; now she wants to help him build a restaurant, but they’re struggling. She hoped I’d run a story about them. “I felt I needed to reach out,” she explained, “because I worry at times that he may not be discovered or ever have a chance to fulfill his dream.”

You're reading a preview, sign up to read more.

More from Entrepreneur

Entrepreneur8 min read
Women Are Disappearing From the Cannabis Industry. Why?
When cannabis was legalized in Oregon, many people saw business opportunity. But Amy Margolis saw something more specific: She saw business opportunities for women.  Margolis was a criminal defense attorney in Portland and had spent a decade defendin
Entrepreneur3 min read
How to Become the Person Everyone Roots For
We’ve all done it: We see someone score amazing attention, or win some award, or snag the perfect client, and we wonder, How’d they pull that off? It can seem random. What do they have that we don’t? How did luck happen to break their way? I used to
Entrepreneur2 min read
What Franchises Should Look For In a Marketing Firm
Reaching customers (and potential franchisees) is part art, part science. Three industry vets offer advice on finding a marketing and social media firm that strikes the right balance.