NPR

Teetotaling Made Trendy

High-end, non-alcoholic beverages are on the rise — with growing demand from bars and restaurants to carry drinks that go beyond water and sweet sodas for those who don't drink alcohol.
There's a growing demand for non-alcoholic, high-end beverages in the U.S., coming on the heels of a trend across the pond.

Sharelle Klaus says she's always been a foodie.

So she was gutted when she had to pass up an opportunity to dine at The French Laundry, the famous Napa Valley restaurant with three Michelin stars. She was pregnant at the time — and not drinking.

"What would be the point?," she says she remembers thinking.

She didn't want to travel all the way from Seattle — and be stuck drinking water while her dining companions enjoyed an array of Napa wines, carefully chosen to complement and complete each dish.

She came across this issue — lack of beverage options — pretty often through her four pregnancies. When she met friends for drinks or dinner, her only choices were water or some kind of sickly sweet soda.

"I felt like there

You’re reading a preview, subscribe to read more.

More from NPR

NPR1 min read
Deadline Extended: NPR Student Podcast Challenge entries are now due May 31
Entries for our sixth annual contest for middle and high school students (and our first-ever fourth grade competition) are now due Friday, May 31 at midnight E.T.
NPR2 min read
GameStop Surges After Meme Stock Investor 'Roaring Kitty' Resurfaces Online
Shares in the video game retailer more than doubled at one point after a prominent meme stock investor made his first online posting in about three years.
NPR3 min readAmerican Government
Biden's National Monument Expansion Applauded By Allies, But Big Obstacles Loom
President Biden dramatically expanded two national monuments in California. But there are growing concerns that federal land managers are struggling to manage existing monuments designated since 2016.

Related