The Guardian

‘Behavioural economics’ may sound dry – but it can change your life | David Halpern

The work of economists such as Nobel prize winner Richard Thaler has profound implications for society. A nudge is sometimes all we need
‘In one school where healthier foods were put at eye level, more students chose carrot sticks over fries.’ Photograph: Chris Radburn/PA

Richard Thaler’s Nudge opens with a story about a school cafeteria in the US. Not for the first time, a headteacher was grappling with the question of how to encourage the kids to eat better.

Should the school ban sugary sweets altogether? Subsidise the salads? Eventually, the head found the answer was simple – just put the healthier foods at eye level, and watch as more students reach for carrot sticks over fries.

Sometimes a nudge – small, timely, and easy – may be

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