Bloomberg Businessweek

Startup Steak: There’s an App for That …

Crowd Cow delivers premium beef from small, independent farms to foodies nationwide. “People are looking for more clarity about what they’re eating,” says co-founder Ethan Lowry. The company sells one cow at a time, offering shares to customers who’ve signed up for email alerts via Crowd Cow’s website.

1 The Farm

Bob and Kate Boyce have been running the Lil’ Ponderosa, a 185-acre farm in Carlisle, Pa., for about 30 years. The farmers, who signed on to supply Crowd Cow in June,

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