MLB makes a pitch for younger viewers: TV series about Babe Ruth is part of the league's push to boost its exposure as sport's audience ages
Major League Baseball wants to turn its first superstar, New York Yankees slugger Babe Ruth, into TV's next big anti-hero.
The league is involved in developing a limited TV series about the life of the hard-partying home run king. Director-producer Allen Coulter, whose credits include the HBO hits "The Sopranos" and "Boardwalk Empire," has been hired by MLB to oversee the project. It's envisioned as an unrestricted, candid look at Ruth's raucous times off the field, often driven by his prodigious appetite for booze and women.
Presenting a realistic, flaws-and-all portrait of baseball's historic icon may seem like a risk for a sport that has sought to maintain its upright image as America's pastime. But
