How Hardee's Shed Its Bikini-Centric Ad Strategy, and Cleverly Grew Up
The franchise is repositioning itself as forward-thinking.
by Claire Zulkey
Jan 01, 2018
1 minute
If the name makes you think about how the Thickburger is made with all-natural, high-quality beef -- and not Kate Upton cramming a burger in her gorgeous face -- then everything
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