Museums woo a new generation with 'Instagram worthy' art

New York college students Helen Chen and Siyin Li are only visiting Los Angeles for a few days, but they decided to spend their Sunday afternoon in a line that wraps around the block.

“The minute we booked our trip, we bookmarked [The Broad],” says Ms. Chen.

The Broad, a free contemporary art museum in downtown L.A., has welcomed more than 1.7 million visitors since its opening in September 2015. The museum’s popularity has tripled annual expectations, say staff, and they attribute a lot of its success to Yayoi Kusama’s work, both her “Infinity Mirrors” exhibition that was on display last fall and one of the permanent pieces in the museum’s collection, “Infinity Mirrored Room – The Souls of Millions of

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