Chicago Tribune

David Haugh: Tom Ricketts sets World Series-or-bust tone for Cubs, and everybody's in

Tradition calls for Cubs Chairman Tom Ricketts to welcome the team back every spring with a talk that establishes expectations for the upcoming season.

Ricketts made news Monday reasserting the Cubs' plan to end their one-year championship drought, bold talk embraced by everyone from manager Joe Maddon to the last player in camp.

"I won't say a season is a failure because you don't win the World Series," Ricketts said. "But it is our goal."

It doesn't seem long ago that the

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