Everand Logo

Welcome to Everand!

  • Entrepreneur

    Eva Longoria: the Best Word for Her Brand Is 'No'

    Award-winning actor and serial entrepreneur Eva Longoria moves between industries, constantly looking to challenge the way things have always been done.
    by Stephanie Schomer Mar 01, 2018 5 minutes
    Source: Mireya Acierto | Getty Images
    Mireya Acierto | Getty Images

    Eva Longoria gets a lot of offers -- to endorse this, to join that. But the actor, producer and entrepreneur (who will appear in the April movie Overboard) has learned that the best word for her brand is no. By turning down most things, she’s able to focus on those that matter -- even if her focus is widespread, spanning entertainment, food, fashion and philanthropy. Over the past 10 years, she says, moving through industries has taught her a lot about making the most of criticism, the power of overpreparing and how to juggle multiple projects…while also knowing when it’s time to walk away.

    Related: Do You Need to Say 'No' More? Find Out in 4 Questions.

    You started your production company, Unbelievable Entertainment, in 2005. What was it like transitioning from actor to producer, director, boss?

    You’re reading a preview, subscribe to read more.

    More from Entrepreneur

    Entrepreneur10 min read
    Top Franchises for Diversity, Equity & Inclusion
    A franchise is most successful when it reaches a wide variety of communities—and to do that best, it needs to bring a diversity of voices and experiences into its franchisee and corporate-level ranks. That’s why, for the third year, we’ve chosen the
    Entrepreneur3 min read
    Small Packaging Changes Can Have a Big Impact on Consumer Perception and Help You Meet Your Sustainability Goals
    Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic packaging materials for paper. And for good reason. A
    Entrepreneur12 min readCorporate Finance
    Charities Are Getting Down to Business
    Six years ago, Michelle Brown (pictured above) met with a major funder of her literacy nonprofit. She’d been counting on them to renew their grant, and there was no reason they shouldn’t. But as the meeting began, she had that sickening, slow-motion

    Related Books & Audiobooks