Ad Age

Remotely Entertaining: Separating Hype From Reality Around VR and Robotics

Jennifer Wise came to Mobile World Congress expecting to have her mind blown. But by the third day of the industry's biggest event, the senior analyst from Forrester Research was a little let down.

"Some of the VR experiences are

You're reading a preview, sign up to read more.

More from Ad Age

Ad Age6 min read
Carol H. Williams On Life As A Black Woman In Advertising
For years, Carol H. Williams turned down invitations to join the Advertising Hall of Fame. "I wanted to be comfortable that I was a Hall of Famer, and that I was ready for it, because becoming a Hall of Famer is about the highest honor that you can g
Ad Age4 min read
Primer For Burberry And Others On How To Make Sure Your Marketing Is Culturally Sensitive
When Adidas released an all-white "Uncaged" shoe as part of a special Black History Month collection, the backlash came quickly. "An all-white shoe for BHM? Really @adidas? Come on son! Do better dawg!" tweeted a consumer who goes by @DigitalFile_Dee
Ad Age4 min read
Overcoming The 'Curse Of Knowledge' When Marketing To Employees: B-to-B CMO Spotlight
Once solely the domain of the HR department, employee communications are increasingly being routed through the chief marketing officer's office. A number of factors are driving this change, including the need to improve retention rates in the face of