NCAA Tournament rakes in millions on efforts of unpaid athletes, but what's the solution?
by David Wharton, Los Angeles Times
Mar 29, 2018
3 minutes
LOS ANGELES - Field-goal percentage and turnover margin aren't the only statistics that matter as the college basketball season reaches its crescendo with the Final Four this weekend.
Look at the dollars.
The remaining teams - Villanova, Kansas, Michigan and upstart Loyola Chicago - generate a combined $49 million in revenue each season, according to the latest U.S. Department of Education figures.
The NCAA, meanwhile, expects to earn $857 million from its television deal for this season's tournament.
When sports economists compare these numbers with the value of scholarships that athletes receive,
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