Popular Science

Google says its search can't be biased—that's not how search works

It's not politics. It's the internet.
Google

The question of the moment.

Google

Google search powers trillions of inquiries a year, but for those on the outside of the company, precisely how that engine works is a mystery. Some people, like President Donald Trump, see political bias in this opacity. But while the exact algorithms that power Google search are unknown, the way it generally works—and some of its history—are knowable. And the fact that it is somewhat mysterious is actually a good thing for the average internet user.

Google’s search system is powered by proprietary algorithms that

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