Los Angeles Times

Nike took a calculated risk with Colin Kaepernick ad, experts say

Nike Inc.'s decision to feature Colin Kaepernick in its latest "Just Do It" advertising campaign predictably blew up the internet.

In one video, Nike shoes were set on fire. John Rich, half of the country music duo Big & Rich, showed that his soundman had cut Nike's iconic swoosh off his socks. #NikeBoycott quickly began trending on Twitter.

At the same time, tennis star Serena Williams tweeted that she was "especially proud to be a part of the Nike family today." Others said their children planned to wear Nike from head to toe in support of Kaepernick.

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