Put a lid on it

The headquarters of Moto Direct, importers of brands such as AGV and Arai, is a rather anonymous-looking industrial unit near Mansfield. Inside it’s a different story though. For Moto GP enthusiasts there’s a mind boggling collection of race bikes and automobilia. Collectors would marvel at the selection of helmets worn by motorsport’s most famous names.

Sadly I wasn’t there as a tourist; my task was to interview brand manager“Maybe we should start with what a helmet’s designed to do?”