The Atlantic

Why Exaggeration Jokes Work

They prey on a phenomenon that goes to the very heart of nature.
Source: Henk Bogaard / Shutterstock

Everything is formed by habit. The crow’s feet that come from squinting or laughter, the crease in a treasured and oft-opened letter, the ruts worn in a path frequently traveled—all are created by repeatedly performing the same action.

Even neurons are formed by habit. When continuously exposed to a fixed stimulus, neurons become steadily less sensitive to that stimulus—until they eventually stop responding to it altogether.

Anything that’s habitually encountered—the landscape of a daily commute, storefronts passed on a walk to the bus stop, photographs arranged on a mantelpiece—tends toward invisibility. The more we see a thing, the less we see it. Familiarity breeds neglect.

Once perception settles into a comfortable pattern, we fall asleep to it. Only when the pattern is broken do we notice there is a pattern at all. The

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