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    2019: WHAT TO EXPECT THIS YEAR

    Jan 04, 2019 5 minutes

    2018 was a big year for Apple, with leaps forward in its MacBook, iPhone, and iPad lines. Discover what the future holds for the world’s most exciting tech firm by looking at rumored product reveals, analysts theories and shareholder expectations in a special New Year issue.

    AGGRESSIVE SALES STRATEGY

    Towards the end of the 2018 season, Apple offered up some of its biggest discounts and upfront savings in the company’s history, a clear sign that the firm was ready to up its sales strategy and adopt a different approach. Indeed, Apple has managed decades of premium pricing and a strict policy on offering no discounts, but its Black Friday sale offered more gift cards and savings than ever before, offering $200 gift cards to savvy holiday shoppers.

    The iPhone XR, which was hoped to change the brand’s fortunes and break sales records, was also discounted, . The HomePod was given a similar treatment, with select Apple Music Family Members being , a move that many a tech critic said was long overdue. Apple could, theoretically, continue to honor the discount and make its Siripowered speaker available for the lower price, in order to compete with Amazon and its Echo family, and the Google Home lineup, .

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