Business Today

At Any Cost

Chinese apps are going all out to capture small town millennials from India.

When Rida Javed, a student from Chandigarh, downloaded the Vigo Video app after watching it being promoted on a popular TV series, she had no idea that it would turn out to be a money churner. After some thought, she started making short comic videos on the platform and they went viral. She has 1.8 million followers on the Chinese app, earned Rs 6 lakh until now and plans to keep making the videos.

Of late,

Sie lesen eine Vorschau. Registrieren Sie sich, um mehr zu lesen.

Mehr von Business Today

Business Today6 min gelesenTechnology & Engineering
Back With a Bang
It’s not hard to figure out where a company is headed. Among other things, it requires paying attention to words of its leadership team. In Airtel’s case, there are compelling reasons to believe that the company wants to shed the tag of a telecom fir
Business Today5 min gelesen
ORIFLAME INDIA: The Sliver Lining of 25 Years in Beauty & Health
For Oriflame, 2020, marks 25 glorious years of business growth in India. What are the key drivers of this journey of success? I am extremely proud of the growth that Oriflame has achieved and the impact it has made in India. The Indian business has g
Business Today2 min gelesenMedical
Providing Quality Healthcare Services To The Nation
Medicover Hospital is one of the most respected healthcare brands globally with a presence in 13 countries across the globe. Medicover Hospital has in-depth specialization in cardiology, orthopedics, neurosdences, critical care, gynecology, general s