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    Sears hoping DieHard can power sales of everything from garden tools to camping gear

    by Lauren Zumbach, Chicago Tribune Apr 19, 2019 3 minutes

    Sears has boasted its DieHard batteries can start a car after being baked in an oven, frozen in ice, shot with a rifle or stranded for months on a frozen lake.

    The latest test: whether DieHard can also power Sears' business by putting the brand on everything from lawn and garden products to camping gear.

    The retailer, trying to move forward after exiting bankruptcy in February, recently unveiled a new branding and marketing campaign for the Sears and

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