NPR

Instagram Advertising: Do You Know It, When You See It?

"Micro-influencers" work with big companies to sell products on social media. Consumer groups are increasingly concerned that many posts on Instagram and platforms aren't clearly marked as ads.
Source: Thomas White

In the photograph, Gretchen Altman is smiling, leaning back casually, a cup of coffee in hand — Hills Bros. Coffee, to be precise. It looks like a candid shot, but if you hit like, leave a comment, and tag a friend, you can get three different blends of brew, for free.

You've heard of influencers — social media celebrities with massive followings, who get paid to affect consumer tastes. Kim.

You're reading a preview, sign up to read more.

More from NPR

NPR4 min read
Notre Dame Fire Revives Demand For Skilled Stone Carvers In France
"With stone carving, we give life to an edifice and perpetuate history. We're also creating a link with the past and transmitting values that are important to conserve in society," one student says.
NPR5 min read
The Fallout From A Seemingly Sweet Oil Deal For Venezuela's Neighbors
The PetroCaribe program provided fuel to Venezuela's neighbors on long-term credit to spur economic growth. What has happened now that Venezuela is in free fall?
NPR7 min read
Space Spinoffs: The Technology To Reach The Moon Was Put To Use Back On Earth
Project Apollo spurred on a technological revolution — everything from advances in food packaging to computers. Fifty years later, we are still reaping the rewards.