The Atlantic

Canned Cocktails Give Millennials What They’ve Always Desired

The perfect drink for a medium-fancy generation
Source: Peter Cade / Ascent Xmedia / Getty

Over the past year, the dark cans of stout in the corner of my local grocery store’s craft-beer fridge have given way to lighter, smaller containers. I didn’t stop to inspect these new offerings until a pink box with a palm-frond print—a Bat-Signal for middle-class Millennial women—caught my eye. What I found wasn’t beer at all, but a four-pack of rosé spritzers from a local brand called Flora, nestled among several other cocktail options in bright, crisply designed packaging.

After a moment of self-loathing at the predictability of my desires, I plunked the spritzers into my cart. At $12, the four cans cost less than a single cocktail at the bars near my Brooklyn

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