Apple Magazine

GOOGLE ADS: EFFECTIVE, A LITTLE FRUSTRATING, BUSINESSES SAY

For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating.

Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled its online ads for 20 years. With competition for the limited number of high-visibility ads intense, advertising costs are rising because “we all have to play their (Google’s) game,” he says.

But Moriarty has learned how to get results for Moriarty Gem Art, which has an online store and a physical location in Crown Point, Indiana. Along with buying ads,

Sie lesen eine Vorschau. Registrieren Sie sich, um mehr zu lesen.

Mehr von Apple Magazine

Apple Magazine1 min gelesen
Apple Signals Return Of Right-wing ‘Free Speech’ App Parler
Apple said it has reached an agreement with the right-wing social app Parler that could lead to its reinstatement in the company’s app store. Apple kicked out Parler in January over ties to the deadly Jan. 6 siege on the U.S. Capitol. In a letter to
Apple Magazine4 min gelesenTechnology & Engineering
Union, Automakers Headed For Fight Over Battery Plant Wages
The United Auto Workers union is calling on General Motors to pay full union wages at electric vehicle battery factories, thrusting what had been a festering conflict into the spotlight. The union, in a statement reacting to GM’s announcement that it
Apple Magazine3 min gelesenAstronomy & Space Sciences
Astronauts Flying Reused Spacex Rocket, Capsule For 1st Time
For the first time, NASA is putting its trust in a recycled SpaceX rocket and capsule for a crew. Astronaut Megan McArthur takes special pleasure in the reused spacecraft set to soar Thursday morning. In “a fun twist,” she’ll sit in the same seat in