Commentary: NCAA's response to California: Don't stop our exploitation
by Scott Martelle, Los Angeles Times
Oct 02, 2019
2 minutes
A new California law allowing college athletes to profit from marketing their own likenesses has ruffled the feathers of the mighty National Collegiate Athletic Association.
Good. They need to be ruffled. And ruffled some more.
The work - and it is work - that these athletes perform
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