Why Howard Schultz's 2020 Bid Is Bombing
Schultz should consider and learn from another iconic business leader from the Pacific Northwest: New Deal–era industrialist Henry Kaiser.
Howard Schultz and his potential presidential campaign are fizzling as fast as the ill-fated Maple Macchiato.
With widespread ridicule of his rollout and favorability ratings in the low single digits, the former Starbucks chairman, like the failed coffeehouse concoction, is chock-full of conflicting ingredients.
First, Schultz is offering one of the oldest propositions in politics: A superstar CEO will "run America like a business." That pitch propelled Donald Trump and offered rationales for other business leaders who have sought
