Stories That Move the Economy
by Anne Kates Smith, Executive Editor, Kiplinger's Personal Finance
Nov 26, 2019
2 minutes
Yale professor and Nobel laureate Robert Shiller is known for his contributions to the field of behavioral finance, which marries the disciplines of psychology and economics. Now, he wants to open the economic tent even wider to bring in the study of the stories that rise to prominence in societies -- tales that go viral, in other words -- because he thinks they, Princeton University Press, 2019).
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