Eyes on Milan
“THE MARKET IS CHANGING. IT’S VOLATILE AND COMPLEX, SO THE MORE CONNECTED WE ARE, THE BETTER.”
HostMilano 2019 is a beast of the expo world. The biennial event was the talk of the industry for the past few months, with chatter among businesses on what to expect, who was attending, and the necessity to take comfortable walking shoes. For many Australians, the 24-hour journey to Milan is a commitment. It’s time away from businesses, a different time zone and a foreign city devoted to risotto, fashion, and aperitivo. But as BeanScene discovered, a visit to HostMilano is an essential one for those wishing to do business, invest in products, and make new connections to take home.
Along with the record-breaking crowd of more than 200,000 visitors who flocked to Rho Fiera for 41st edition of HostMilano, this year’s event also saw its highest number of international visitors from 171 countries at 40 per cent of attendees.
It also attracted the highest number of Australian exhibitors to date, including Cafetto, St Remio, Coffee Roasting Australia Technology, Espressology, Coffee Machines Technology, and Barista Group, which participated in the five-day show from 17 to 22 October.
HostMilano is a feast
