Under the influence

oogle “fitness influencer” and you’ll instantly bring up more than 76 million results. Mind-boggling. There are literally hundreds of thousands of supposed fitness experts vying for attention online and on social media, and pretty much all it takes to become an influencer is to declare yourself one. Which is, in fact, how many people who got in on the ground floor of platforms such as Instagram became “experts” — they lost a little weight, posted their transformation for

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