MLB Sets Sights On New Markets
The upcoming London series between the Red Sox and Yankees represents a “lightning bolt” for Major League Baseball’s global strategy.
That’s how Jim Small, MLB senior vice president of international business, puts it.
“That’s a lightning bolt into our business,” said Small, who opened MLB’s Tokyo office in 2003 and helped launch the World Baseball Classic in 2006. “That creates so much attention, so much focus. It permeates the rest
