Everand Logo

Welcome to Everand!

  • Fairlady

    SWEET TALKING

    Jul 22, 2019 5 minutes
    BY CAROLINE PETERSEN

    MA MÈRE CONFECTIONS

    LEXI BIRD

    STARTUP COSTS: ‘My startup cost was the price of my KitchenAid mixer, some ingredients and a few sheets of greaseproof paper,’ says Lexi. ‘I was using my mom’s kitchen. I built our website myself with the help of YouTube: if you’re prepared to do a lot of the legwork yourself (and watch a ton of YouTube tutorials!) you can start a business with very little.’

    TURNOVER: ‘Our business has grown about 35 percent year on year, and our turnover has grown to the point where we employ 17 people.’

    All Lexi Bird ever wanted to do was work in advertising. After school, she studied art direction and design, and landed what she had considered to be her dream job

    You’re reading a preview, subscribe to read more.

    More from Fairlady

    Fairlady6 min read
    The RADICAL New NOTION Of AGEING
    ‘Forget about your face… Get at the fear that is making you think that the fact that your face is wrinkled is going to ex out a bunch of opportunities for you.’ Interviewer: ‘Do you think there is beauty in ageing?’ ‘Well, when you say [that], aren’t
    Fairlady1 min read
    Walk Off Your Belly In 6 Weeks
    Well, you only need to put one foot in front of the other with FAIRLADY’s six-week walking workout programme and healthy meal plan. Walking is one of the best forms of exercise there is. Any able-bodied person can do it anywhere – and because it’s lo
    Fairlady7 min read
    POP Of Colour
    Imagine you have 10 minutes to do your makeup. Or you’re packing for a trip, picking out just a few key products to take along. Your go-tos are probably concealer, maybe a skin tint of some kind and mascara. Right? The basics. But don’t dismiss the p

    Related