All That Sizzles
n old Madison Avenue advertising maxim says that to sell the steak, you sell the sizzle. Don’t promote Grade-A qualities or lean and aged beef; instead, show a backyard
Soundings
PRESIDENT GARY DESANCTIS EDITOR-IN-CHIEF JEANNE CRAIG ART DIRECTOR BRIANA SMITH EXECUTIVE EDITOR PIM VAN HEMMEN ASSISTANT EDITOR LIDIA GOLDBERG DIGITAL PROJECT MANAGER SARAH W. JOHNSTON CONTRIBUTING WRITERS LOUISA BECKETT, GARY CAPUTI, ELLIOTT MAURIC
