TAKE A HIKE
Rolling green hills, sparse moorland, craggy rock-strewn vistas and waves crashing against the coastline – the British countryside has it all. And more and more of us are seeking it out.
Migration to cities has been ongoing since the industrial revolution, but now an ever-increasing number of young people are looking to escape the urban sprawl to adventure in the great outdoors. Country walks have long been considered something for old people: a pastime for Regatta-clad National Trust members. However, recent years have seen a change in thinking. Hiking’s hit the mainstream.
Even around our concrete jungles you see brands associated with rural adventure. The North Face, Patagonia and Columbia have gone from outdoor essentials to fashion
