Game PLAN
Are you ready to hit the ball out of the park in 2020?
In the age of a 24/7 news cycle, grabbing significant media attention for a book can seem like an incredibly difficult task, if not downright impossible. Authors must work harder than ever before to catch a divided public’s attention – especially if they’re writing non-political content in an election year. In order to successfully, accurately publicize your book (or your brand), you need to create a roadmap; otherwise, how do you know if you’re on the right path, and how will you know when you reach key junctures in the journey? And, as every savvy author knows, it’s never too soon to start thinking about your promotion strategy – even if you’re still in the drafting process. Here are 20 tried-and-true tips for developing a promotional strategy in 2020.
1 Really figure out why you are writing (or wrote) a book.
Describe in detail (meaning: write it down) why you’re writing a book. What are you trying to accomplish? What are your goals? The “why” in your answer will help guide the process from here on out. Are you ultimately trying to sell a product, idea, service? Is the book a lead generator? Are you trying to educate or help people? Let this motivation serve as your guiding light in the months (or years) to come.
2 Identify your audience.
Next, think about your readers. Who will be consuming your book? Where do they read about your subject or genre? What social media platforms do they primarily use? Where do your customers consume news (blogs, social, want from ? Just to buy the book? Follow you on social media? Read your blog from here on out? Knowing who your readers are and how to find them will help you optimize your promotional strategies: It’s no use advertising your book to the wrong crowd.
