NZBusiness and Management

5 practical STEPS to improve your SEO

With more than 3,000 updates annually, the Google search algorithm is always being refined and tweaked to optimise performance. While most of these changes are small, Google sometimes releases big updates which can significantly impact search results.

It can be difficult for small businesses to stay on top of all of these changing factors. So this article aims to distil what I see as the most important things that small businesses can do in 2020 to drive customers to their website via Google search.

AUTHORITY

Work towards making yourself an industry authority. You

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