NZBusiness and Management

GRIN’S WINNING export formula

At the 2019 Air New Zealand Cargo ExportNZ Awards in June, a New Zealand brand marketing 100 percent natural toothbrushes and eco-friendly oral care essentials came out of almost nowhere to win the DHL Best Emerging Business (for Goods Exports).

Judges commented that a cornerstone of Grin Natural’s strategy was understanding that to succeed in the highly competitive oral healthcare market with an innovative new premium natural product, you needed to begin with consumer education and a cost-effective sales channel.

This has indeed been the approach taken by Grin.

Since launching in 2015 and introducing its biodegradable toothbrushes to the

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