NZBusiness and Management

CRISIS CONTROL

A media interview is like no other conversation and spokespeople can fall into traps without even knowing it.

Since the Internet and social media came into our lives, it’s no longer just big companies that have to be ready for that unwanted call from a reporter about something that could threaten reputations and bottom lines. All it takes is an allegation on Facebook and it doesn’t even have to be true.

Lots of businesses have found this out the hard way. Here are just a few

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