NZBusiness and Management

POSITIVELY PURE

You can see it in the unique packaging; the labelling; and in the brand’s story.

Puriti Manuka honey’s aim is to take authenticity, quality and purity to a whole new level. And it is succeeding – both domestically and in overseas markets.

In the words of Puriti s international brand manager Adam Boot, the company set out to create a Manuka brand that is quantifiably, measurably and demonstrably superior.

“We were not happy with the status quo. Puriti simply had to be the best Manuka honey ever

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