NZBusiness and Management

Busting those SEO MYTHS

Having been involved with Search Engine Optimisation (SEO) for almost 15 years, I have heard and seen so many false promises, misconceptions and outright lies, that I thought this month I would debunk a few of the most common myths. So here they are:

MYTH #1: All SEO nowadays is just creating good content

Content is in the top three most impactful aspects of Search Engine Optimisation. However, with good, regular content alone, you will not actually be doing any real SEO.

In order to turn content into something meaningful, you need to. What terms and phrases are they searching? What questions is your audience asking? What value are you providing your potential customer, and what is the actual point in the content beyond it being there for the sake of needing some content?

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