NZBusiness and Management

A FRESH LOOK AT THE APPLE ALTERNATIVE

Computer buyers have mixed emotions about Apple. Some will tell you the company’s products and tools are an essential part of their productivity. Others wouldn’t touch a Mac or an iPhone with a barge-pole. Another group might be curious about the brand but hasn’t looked closer, yet. This could be because they fear the brand is too expensive or that a switch would mean too much disruption.

There will be cases where both these things are true – yet on the whole, they’re not.

Apple lovers swear by the company’s ability to get things right, pay attention to detail and take the hard work out of using technology.

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