NZBusiness and Management


Computer buyers have mixed emotions about Apple. Some will tell you the company’s products and tools are an essential part of their productivity. Others wouldn’t touch a Mac or an iPhone with a barge-pole. Another group might be curious about the brand but hasn’t looked closer, yet. This could be because they fear the brand is too expensive or that a switch would mean too much disruption.

There will be cases where both these things are true – yet on the whole, they’re not.

Apple lovers swear by the company’s ability to get things right, pay attention to detail and take the hard work out of using technology.

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