The European Business Review

Preparing for the Next Wave of Innovation? Think Beyond Technology

More than ever, industry giants are applying what we call “non-incremental” innovation, to shake up their established businesses. Our research shows that, during the next five years, many companies plan to double down on non-incremental innovation. To get the most out of their efforts, incumbents will need to rethink how they invest and who they partner with.

At big multinationals, recent decades proved to be a golden age for the pursuit of incremental innovation. Cautious improvements in products, services and operating processes, the thinking went, would allow industry giants to strengthen their dominance.

Those days are over, our research shows, as technology-fuelled disruption is forcing the world’s largest firms to change how they innovate. More than ever, incumbents are applying what we call “non-incremental” innovation,

You’re reading a preview, subscribe to read more.

More from The European Business Review

The European Business Review1 min read
Example Of Projects Supported By Attract
ULTRARAM is a new type of computer memory that uses very little energy with the speed of DRAM and the non-volatility of flash memory. It's designed to save a lot of power in places like data centres and satellites in space. The next step for the proj
The European Business Review8 min readIntelligence (AI) & Semantics
Edge Computing In Europe: A Key Driver Of Business Innovation
1 83% of our survey respondents believe that edge computing will be essential to remaining competitive in the future but only 65% are using edge today. 2 Super Integrators — edge adopters that tie edge to business in transformation adoption — compris
The European Business Review6 min read
Building Brand Engagement: Lessons From Nfts And Collectibles
Arthur Clarke's aphorism still applies: for some time, a new technology is “indistinguishable from magic.” Witness the hype cycles concerning the metaverse, cryptocurrency and, most recently, ChatGPT and other machine-learning technologies. Executive

Related Books & Audiobooks