The European Business Review

BRIDGING SILOS: Aligning Innovators with Strategic Leaders

While the pursuit of innovation is viewed as a strategic imperative, there is a lack of alignment between the teams tasked with driving innovation and other strategic units within the organisation.

While innovation is a strategic mandate for most organisations today, there is often a disconnect between teams tasked with innovation and other leadership and strategy units. This can be overcome by aligning the language, culture and frameworks that drive both disciplines, and creating opportunities for collaboration and peer support. IBM, Netflix and Amazon are examined as success stories.

innovation paradox can often be seen in organisations today; while the pursuit of innovation is viewed as a strategic imperative, there is a lack of alignment between the teams tasked with driving innovation and other strategic units within the organisation. This could stem from the disconnect in the language, culture and frameworks used by innovation teams versus the C-suite and other strategic disciplines. As per the latest

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About the Author
Dr.Dr.hc. (mult) PETER LORANGE, Chairman, Lorange Network, Emeritus President IMD (Lausanne). After having sold his shipping company in 2006, Peter has been regarded as one of the world’s foremost business school academics, holding the position of Pr
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