WELL FASHION

Wellness in fashion has provided the inspiration and framework for a new trend: how the market and mindset around fashion is moving from unhealthy to more well. Presenting at the annual Global Wellness Summit (GWS) 2019 held in Singapore, CEO of BudDhaGirl, Jessica Jesse, has provided the inspiration and framework for this new trend, suggesting that the ‘well’ fashion concept will be better for the planet, better for the people who make clothes, and better for the people who wear them. In this excerpt from the GWS 2019 Wellness Trends Report, Beth McGroarty describes what some of these new trends look like.

In our Western culture, a lot of fashion consumption is based on a fast fashion/mall-rat mentality, and this has its costs. In America for example, the average person buys 86 items of clothing a year, 80 percent of which are seldom worn. Clothing consumption has doubled in under two decades. Every second, the equivalent