Marketing

Facebook and the grand challenge of digital ethics

As I ramp up an effort to refresh our report on top technology trends to watch, one of the things I find most interesting is how technologies build upon and accelerate each other. For one thing, we have to wrestle as a society with a number of moral dilemmas that I consider part of digital ethics. Facebook Inc (inclusive of the Facebook app, Messenger, Instagram, WhatsApp, Facebook’s Audience Network, and its other apps, services and hardware) is the best example. It has become a new world superpower, but instead of nukes, it combines technologies in order to accelerate disruption and expand its influence at a scale

You’re reading a preview, subscribe to read more.

More from Marketing

Marketing5 min read
Good Choices, Bad Choices
Milk and sugar? Soy or almond milk? Lift or stairs? By the time we get to the office, we’ve often had to make several choices. Some choices in life are often done on autopilot, some may seem small but turn out to be significant and some are big and d
Marketing7 min readPopular Culture & Media Studies
The Interests Network
Angus Keene leads the sales team for Australia at Twitter. His team works closely with media agencies, clients and rights holders, educating them on the power of his platform and the opportunities to partner up. Twitter recently announced a number of
Marketing2 min read
Editor's Note
Everything’s a little bit upside-down. As we industrialised, manufacturing and transport became more affordable and manageable. Big business grew; big business leaders grew complacent. Soon they were able to visualise items ordered, manufactured, shi

Related Books & Audiobooks